Brand IP – Poila Parbon
Poila Parbon, conceptualized and executed by Mindshaft Media
Poila Parbon is a celebration of Bengal’s rich culture, community, and culinary heritage. Designed as a vibrant consumer engagement platform around Poila Boishakh, the Bengali New Year, the festival brings together tradition, taste, and togetherness through immersive brand experiences and live cultural expressions.
The event showcases Bengal’s spirit with food stalls, music, art, and performances that create a festive environment for both brands and audiences. Mindshaft Media curates every element starting from creative design and stage management to brand integrations and influencer interactions, ensuring authentic storytelling and emotional resonance.
Poila Parbon is just not about celebrating Bengal but also around connecting brands.
Inside the Impact- Brand IP Poila Parbon
Poila Parbon is not just an event but a strategic brand activation property, offering partners high-impact visibility, direct consumer engagement, and deep cultural relevance. It stands as a testament to Mindshaft Media’s strength in experiential marketing, where creativity, culture, and commerce converge seamlessly.
1. Cultural Insight & Festive Understanding
Poila Parbon concepts rooted in Bengali traditions, rituals, and regional sentiment around new year.
2. Festive Event Concept & Experience Design
We design Poila Parbon event experiences that blend heritage aesthetics with modern brand storytelling.
3. Live Performances & Cultural Showcases
Performances are integrated to elevate crowd energy and create an immersive festive environment
4. Consumer Engagement & Interactive Festive Zones
We develop culturally themed engagement zone alpana corners, photo ops, craft activities, and festive games.
5. Brand Integration & Festive Storytelling
We weave brand messages into rituals, performances, and touchpoints without disrupting cultural authenticity.
6. Influencer & Community Participation
We collaborate with local artists, food experts, cultural influencers, and community groups to amplify reach.
7. Regional Creative & Festive Communication
We create Bengali vernacular content that feels native, warm, and truly festive.
8. Content Capture & Social Amplification
We capture vibrant imagery reels, photos, performances, and audience moments to amplify online.
9. End-to-End Festive Activation Management
From concept to execution to reporting, we handle the complete Poila Parbon experience seamlessly.
