Fortune partnered with Mindshaft Media to execute a high-impact on-ground activation aimed at driving product awareness, trial, and everyday household connect. A bright, well-branded mobile unit travelled across key neighbourhoods, residential clusters, and high-footfall market areas, creating strong visibility and engagement.

The activation featured interactive product display zones, live cooking-led interactions, and engagement counters that showcased Fortune’s range of edible oils and staples. Consumers were encouraged to participate in simple activities, experience product benefits, and explore value-driven offers curated for everyday and festive cooking needs.

By taking the brand directly to households and communities, the activation delivered strong footfall, meaningful engagement, and reinforced Fortune’s positioning as a trusted choice for healthy, quality cooking.