Streak Colour ran a vibrant Pre Durga Puja roadshow designed to help consumers experience festive-ready hair transformations on the go. Mindshaft Media created a travelling mini salon set up inside a custom-designed truck, complete with styling stations, mirrors and product displays. The roadshow moved through high-footfall neighbourhoods and market zones, inviting women to try quick hair colour applications, get shade recommendations and enjoy live demos from professional stylists. The activation brought the festive spirit directly to the streets, generating trials, buzz and strong brand visibility in the days leading up to Puja.