Srijan teamed up with Mindshaft Media to amplify the excitement around the Sarod Purushkar celebrations in the days leading up to Durga Puja. A culturally rich on-ground activation was set up across key community hubs, featuring themed décor, information counters and engagement zones that highlighted the significance of the awards.Visitors were invited to learn about the initiative, participate in interactive activities, and immerse themselves in the spirit of tradition and artistry. The activation brought the cultural essence of Puja closer to the public, generating strong awareness, community participation and meaningful visibility for the Srijan Sarod Purushkar during the festive buildup.