Senco Gold partnered with Mindshaft Media to create a festive pre-Durga Puja activation that brought the elegance and excitement of new-season jewellery directly to consumers. A beautifully crafted mobile showcase travelled across key neighbourhoods and shopping districts, featuring illuminated display units, try-on corners and brand storytellers who highlighted Senco’s Puja-special collections. Women were invited to explore craftsmanship up close, try select pieces, and learn about festive offers designed for the upcoming celebrations. The activation added a premium touch to the streetscape, sparking festive desire, encouraging store visits and amplifying Senco Gold’s visibility during the high-shopping Puja period.