Quaker partnered with Mindshaft Media to create an engaging on-ground activation that brought the goodness of wholesome nutrition directly to consumers. A vibrant mobile experience travelled across key residential clusters, fitness hubs and high-footfall neighbourhoods, inviting families to discover Quaker’s range of nutritious oats. The setup featured interactive product displays, live sampling counters and brand educators who highlighted the benefits of a healthy start to the day. Consumers were encouraged to taste easy oat-based recipes, learn about heart health and daily nutrition, and explore special offers. The activation seamlessly blended education with engagement, building trust, driving trial and reinforcing Quaker’s positioning as a go-to choice for everyday wellness.