Manipal Hospitals partnered with Mindshaft Media to execute a community-centric on-ground activation aimed at increasing health awareness and strengthening trust-led engagement with local audiences. A well-branded mobile health unit travelled across key neighbourhoods, residential clusters, and public hubs, creating strong visibility and easy access to healthcare information.

The activation featured interactive health awareness zones, basic screening counters, and consultation-led touchpoints where consumers could engage with trained professionals and learn about preventive healthcare. Informational displays, wellness tips, and simple engagement activities encouraged participation while reinforcing Manipal Hospitals’ commitment to accessible, quality healthcare.

By taking healthcare outreach directly to communities, the activation generated meaningful engagement, strong participation, and reinforced Manipal Hospitals’ positioning as a trusted healthcare partner.