ITC partnered with Mindshaft Media to execute a focused on-ground activation for ITC Agrovision, aimed at strengthening farmer outreach, product awareness, and engagement across key agricultural regions. A mobile activation unit travelled through strategic rural clusters, mandis, and village hubs, creating strong visibility and direct connect with the farming community.

The activation featured informative product display zones, live demonstrations, and interactive engagement counters showcasing ITC Agrovision’s agri-input solutions and advisory services. Farmers were encouraged to engage in knowledge-led interactions, understand best practices, and explore tailored offerings designed to support productivity and sustainable farming.

By taking the initiative directly to the fields and communities, the activation delivered meaningful engagement, strong participation, and reinforced ITC Agrovision’s commitment to empowering farmers and strengthening the agri-ecosystem.