Horlicks partnered with Mindshaft Media to create a warm and engaging pre-Durga Puja activation focused on family nutrition and festive well-being. A friendly, interactive stall travelled through key neighbourhoods and market zones, inviting parents and children to experience Horlicks through sampling, quick nutrition demos and playful engagement activities. Brand promoters highlighted the benefits of staying energized and healthy during the busy Puja season while showcasing Puja-led offers and packs. The activation built strong visibility, encouraged direct consumer interaction and reinforced Horlicks as a trusted household companion in the festive run-up.