Samsung partnered with Mindshaft Media to execute a high-impact pre-festive activation for the Galaxy A56, aimed at driving product discovery, hands-on experience, and purchase consideration ahead of the festive season. A sleek, tech-led mobile experience zone travelled across key neighbourhoods, malls, and high-footfall market areas, creating strong visibility and excitement on ground.

The activation featured interactive demo zones that allowed consumers to explore the Galaxy A56’s key features, including its advanced camera capabilities, immersive display, and performance-driven functionalities. Engagement counters, live demos, and festive-themed offers encouraged hands-on trials and deeper interaction, while trained promoters highlighted value propositions tailored for the festive buying period.

By taking the smartphone experience directly to consumers, the activation delivered high engagement, strong footfall, and a powerful brand presence during a crucial festive shopping window.