ITC partnered with Mindshaft Media to execute a cheerful on-ground activation for Sunfeast Marie, aimed at driving product trials and strengthening everyday family connect during the festive season. A bright, inviting mobile activation unit travelled across key neighbourhoods, residential clusters, and high-footfall market areas, creating strong visibility and recall.

The activation featured engaging product display zones, sampling counters, and interactive touchpoints that encouraged families to experience the light, wholesome goodness of Sunfeast Marie. Fun activities, quick games, and festive-themed engagements added to the experience, while curated offers and takeaways drove participation and trial.

By bringing moments of everyday togetherness directly to consumers, the activation generated high engagement, strong footfall, and reinforced Sunfeast Marie’s positioning as a trusted, light, and wholesome biscuit choice for Indian households.