Rockanjali partnered with Mindshaft Media to celebrate culture and craftsmanship through a vibrant on-ground activation designed to drive awareness and festive shopping engagement. A visually rich mobile showcase travelled across key neighbourhoods and high-footfall market hubs, creating strong on-street visibility ahead of the festive season.

The activation highlighted Rockanjali’s curated range of traditional and contemporary handcrafted products through dedicated display zones and interactive engagement counters. Consumers were invited to explore artisanal offerings, discover festive gifting ideas, and engage with the brand through culturally inspired touchpoints that reflected Rockanjali’s ethos of celebrating heritage and artistry.

By taking tradition directly to the streets, the activation generated strong footfall, meaningful engagement, and reinforced Rockanjali’s positioning as a destination for authentic, culturally rooted craftsmanship during the festive period.