Garnier partnered with Mindshaft Media to roll out an energetic pre-festive on-ground activation designed to drive product awareness, trial, and youthful brand engagement ahead of the festive season. A bright, high-impact mobile beauty unit travelled across key neighbourhoods and high-footfall market hubs, creating strong on-street visibility and buzz.

The activation featured interactive product display zones, live skincare and haircare demonstrations, and quick consultation counters that encouraged consumers to explore Garnier’s natural-inspired beauty range. Festive-themed touchpoints, sampling opportunities, and curated value offers drove participation while reinforcing Garnier’s positioning as a fun, effective, and accessible beauty brand.

By taking the beauty experience directly to consumers, the activation delivered strong footfall, high engagement, and a memorable brand connect during a key festive shopping window.

The activation featured curated fashion display zones highlighting festive collections across apparel and accessories, along with interactive engagement counters and styling-led touchpoints. Consumers were encouraged to browse the latest Trends offerings, participate in quick styling interactions, and explore festive deals curated especially for the season.

By bringing fashion directly to consumers in their everyday environments, the activation generated strong footfall, high engagement, and reinforced Trends’ positioning as an accessible, stylish destination for festive fashion.