Pond’s partnered with Mindshaft Media to execute a vibrant pre-festive on-ground activation aimed at driving product trial, beauty discovery, and brand engagement ahead of the festive season. A visually striking mobile beauty unit travelled through key neighbourhoods and high-footfall market hubs, creating strong visibility and excitement on the streets.

The activation featured immersive product display zones, live skincare demonstrations, and interactive consultation counters where consumers could explore Pond’s skincare range and receive quick beauty tips. Festive-themed touchpoints and curated offers encouraged sampling and participation, reinforcing Pond’s positioning as a trusted skincare brand for everyday and festive beauty needs.

By taking the beauty experience directly to consumers, the activation delivered high engagement, strong footfall, and a memorable brand presence during a key festive shopping period.