Trends partnered with Mindshaft Media to execute a vibrant pre-festive activation aimed at driving fashion discovery and boosting shopping enthusiasm ahead of the festive season. A colourful mobile showcase moved through key neighbourhoods and high-footfall market areas, creating strong visibility and buzz on the streets.

The activation featured curated fashion display zones highlighting festive collections across apparel and accessories, along with interactive engagement counters and styling-led touchpoints. Consumers were encouraged to browse the latest Trends offerings, participate in quick styling interactions, and explore festive deals curated especially for the season.

By bringing fashion directly to consumers in their everyday environments, the activation generated strong footfall, high engagement, and reinforced Trends’ positioning as an accessible, stylish destination for festive fashion.