UltraTech partnered with Mindshaft Media to roll out a high-impact on-ground activation aimed at strengthening brand visibility and engagement during the festive season. A dynamic mobile experience unit travelled across key neighbourhoods, construction clusters, and high-traffic market areas, creating a strong on-street presence ahead of peak festive activity.

The activation featured interactive product display zones, live demonstrations, and engagement counters that educated consumers and trade partners on UltraTech’s product advantages and application benefits. Festive-themed branding elements and curated offers encouraged participation and interaction, while reinforcing UltraTech’s positioning as a trusted, high-performance building solutions brand.

By bringing the brand directly to high-footfall locations, the activation generated strong visibility, meaningful engagement, and a memorable brand connect during a crucial seasonal window.