Reliance partnered with Mindshaft Media to execute an energetic pre-Durga Puja activation aimed at boosting festive shopping enthusiasm and strengthening consumer connect ahead of the season. A vibrant mobile showcase travelled through key neighbourhoods and market hubs, featuring product display zones, interactive engagement counters and festive-themed touchpoints. Consumers were encouraged to explore Reliance’s seasonal offerings, participate in quick demos, and discover value deals curated specially for Puja. By taking the celebration directly to the streets, the activation created high visibility, strong footfall and an engaging brand presence during one of the region’s most important festive moments.