ReWeave Kolkata collaborated with Mindshaft Media to showcase the city’s rich textile heritage through a culturally rooted pre-Durga Puja activation. A beautifully designed mobile experience and curated display zones travelled across prominent neighbourhoods, introducing consumers to handcrafted weaves, sustainable fabrics and artisan-led collections. Visitors could explore the stories behind each weave, interact with craft ambassadors and discover Puja-special offerings inspired by Kolkata’s traditional craftsmanship. The activation created a meaningful blend of culture and commerce, driving strong engagement, heightened awareness and renewed appreciation for local artisans in the festive lead-up.