Cookme partnered with Mindshaft Media to showcase its rich legacy of spices and blends at World Food India in Delhi, one of the country’s leading food and agri showcases. A premium exhibition stall was designed with vibrant product displays, aroma-led experience zones and live engagement counters that invited visitors to explore Cookme’s authentic spice range. Attendees interacted with brand experts, sampled select blends, and discovered the traditional processes that give Cookme its signature quality. The activation created strong footfall, meaningful conversations and high brand recall, positioning Cookme as a standout name among national and international exhibitors at the event.