This Durga Puja Bingo! Tedhe Medhe created a distinctive brand activation in association with Mindshaft. While cricket remains the religion uniting Indians, the excitement reaches new heights as India hosts the 2023 World Cup. Bingo! Tedhe Medhe designed a unique campaign called Pujor Tadka capturing the unwavering support for Team India and Durga Puja with Kolkata spirit. The idol of Ma Durga and iconic 3D models were crafted from Bingo Tedhe Medhe, mirroring the postures of the legendary iconic postures. The exit gate was thoughtfully designed as a Cricket Guard of Honour. Adding to the charm, a tram-themed chaat counter served delectable chaats crafted with Bingo! Tedhe Medhe. This art installation drew a massive crowd and reached 10lakh+ eyeball at Jodhpur Park, Kolkata.
